4th September 2018
Flybe Unveils New Streamlined Livery
· Airline welcomes first ‘new look’aircraft into fleet
· Arrival marks start of invigorated brand awareness
· New livery “a credit to talented in-house design team”
· Full fleet re-painting scheduled for completion by 2025
· Co-ordinated in line with existing fleet re-painting programme adding no extra cost to business
Flybe, Europe’s largest regional airline, will be rolling out new livery across all its Bombardier Q400 and Embraer 175 aircraft over the next six years, the first of which elegantly wings its way into the fleet today (Tuesday 4th September 2018). Some 10 aircraft a year will be re-painted with completion across the entire Flybe fleet scheduled for 2025.
Co-ordinated in line with its existing fleet re-painting and planned maintenance programmes, Flybe’s new white and purple livery will, as a result, be delivered at no extra cost to the business. It was created and developed by the airline’s own in-house team and features a cleaner, more modern, streamlined design when compared to the existing all-over purple. It is a look that more strongly reflects an awareness of the airline’s brand positioning ‘Close to You’ which emphasises Flybe’s passion for connecting regional communities.
In welcoming the first newly liveried aircraft into the fleet, Flybe CEO, Christine Ourmières-Widener, said: “Today marks a memorable new chapter in our airline’s history. To date, almost every part of our business has been touched by our ‘Close to You’ brand refresh and so refreshing our aircraft livery plays a significant part of strengthening that positioning as well as being an integral part of the ongoing programme to reinvigorate our fleet. The best part is that, by careful planning, we will achieve this at no additional cost to the business.”
The remaining aircraft still in Flybe’s ‘former’ white and blue livery will be the first to be re-painted, followed by those which have been purple for the longest period of time; and the four brand-new Embraer 175 jets scheduled for delivery in July 2019 will arrive fresh from the factory already resplendent in the new livery