23rd  August 2018


Flybe Survey Reveals the Nation’s Top Holiday Souvenirs


·         Over half of Brits bring back souvenirs from a short break

·         75% of 18-34 year olds buy souvenirs

·         Fridge magnets top the list of nation’s favourite souvenirs

·         An estimated £75m is spent by Brits on souvenirs annually***


New research from Flybe, Europe’s largest regional airline, has revealed the nation’s top five short break souvenirs with the estimate that approximately £75m is spent overall by Brits on mementoes each year.***

The poll of 2,000 people across the UK showed that over half of Brits (51%) bring back a souvenir from a short break (one to three nights away):  women (55.9%) were 9% more likely to take home a souvenir than men (46.75%); and over 75% of adults aged 18 to 34 said they bought at least one per trip, with nearly a third of those staying connected with friends and family by purchasing a postcard.

Of all the regions, the findings also showed that Londoners love postcards more than those from any other region. Meanwhile, 18-24 years olds are the most likely to take home sweets!

The nation’s most popular mementos are:

  1. Fridge magnets (26.6%)
  2. Sweets (23.7%)
  3. Postcards (14.95%)
  4. Keyrings (13.10%)
  5. Toiletries from hotel rooms (12.10%)


Roy Kinnear, Flybe’s Chief Commercial Officer, comments: “With over 200 routes serving 15 countries and with an average flight time of just 53 minutes, Flybe offers plenty of opportunities for convenient, affordable short breaks - and our three franchise partners add to that number.


“Whether travelling to mainland Europe or ‘staycationing’ in the UK, it’s clear that many of the special memories made during a short break can be recalled by taking back a personal memento as a remembrance of the great time that was had.”


Full details of Flybe’s schedule are available at www.flybe.com


*** Figure based on half of the UK adult population from ONS data aged 20+ (mid-2017) multiplied by estimated spend of £3 per souvenir purchased.



Issued by the Flybe press office:  T: 0845 675 0681    E: [email protected]

About Flybe

Flybe is Europe's largest regional airline and flies more UK domestic flights than any other airline – 53% of all UK flights within mainland Britain (excluding London).  Flybe currently operates 203 routes serving 15 countries from 80 departure points in the UK and Europe* and is the largest scheduled airline by air traffic movements at Aberdeen, Belfast City, Birmingham, Cardiff, Exeter, Isle of Man, Jersey, Newquay and Southampton airports**. Flybe operates a fleet of 78 aircraft – 54 Bombardier Q400, 8 Embraer E195, 11 E175 & 5 ATR 72s and was recognised as the most punctual UK-based airline in the latest report on ‘Best and Worst Airlines’ issued by leading consumer watchdog Which? in January 2018.


*Flown under the Flybe brand including all routes on sale Jul 2018 – Mar 2019

**Source: UK CAA Dec 2017


About the research


Data is from an independent online survey commissioned by Flybe and conducted by OnePoll. Total sample size was 2,000 men and women (18+), who take short breaks. Fieldwork took place in May 2018. OnePoll are members of ESOMAR and employ members of the MRS.