20th August 2018
Flybe welcomes hotshot Super Wings jet setters on board
· Global hit preschool animation brand on board during summer flights
· Super Wings’ collaboration centred around fun family travel
· 30,000 colourful activity sheets to create memorable in-flight experiences
Flybe, Europe’s largest regional airline, is delighted to welcome the much-loved Super Wings on board through a collaboration secured with Alpha Animation and Toys UK.
Over 30,000 colourful activity sheets featuring preschoolers favourite Super Wings characters have been designed to keep little ones entertained on board and give families the opportunity to enjoy some shared fun when flying this summer with the airline.
In welcoming Super Wings on board for the first time, Flybe’s Chief Commercial Officer, Roy Kinnear, said that the brand’s core values reflected the airline’s own. “Our brand values are so very similar to those of Super Wings and, in becoming closer to our customers, we want to do everything possible to make their journey with us as enjoyable as possible. With a large number of our passengers heading off to visit family and friends, this means that during the summer holidays in particular, more are flying with their young ones - and often for the first time. The eye-catching Super Wings activity sheets are great fun and, I’m sure, will most certainly help make our short flights just fly by!”
“This collaboration with Flybe was a no-brainer for us,” added Mark Hyndman, General Country Manager at Alpha Animation and Toys UK. “Super Wings’ core values centre around travel, culture, friendship and families, all of which resonate with Flybe and their brand values. This summer is going to be a great time to be a Super Wings’ fan and we’re really looking forward to seeing this collaboration get off the ground.”
The on-board activity is being supported by a number of additional social media and competition opportunities through both www. flybe.com and Super Wings channels.