Flybe Secures Partnership With World’s Largest Student Travel Booking Agency
31st July 2014
Leading regional airline’s partnership with STA Travel provides access to dynamic new market
Flybe, Europe’s largest regional airline, is delighted to announce a landmark deal with STA Travel confirming its status as the ‘Preferred Partner for Student and Youth Travel’ which will see a range of affordable seat fares offered for sale across Flybe’s extensive 180+ route network to STA Travel’s customer base.
STA Travel is the world’s largest student and youth travel company, operating in over 63 countries and has more than 230 retail stores globally in addition to its web booking engine that offers 24/7 global travel help. It has a high profile through a number of promotional tools including the wide use of social media channels, a database of more than 2.4 million and knowledgeable in-store travel experts who provide peer-to-peer advice to customers.
This, with a product range that matches the price and performance expectations of its customers and weekly ‘hot deals’ displayed across all 50 of STA Travel’s UK stores, means that Flybe will be afforded the benefit of high prominence within this relatively untapped and hugely active travel sector.
Commenting on the new partnership, Flybe’s Chief Commercial Officer, Paul Simmons says: “The global student and youth travel market offers enormous potential and we are delighted to have secured a presence into this fast growing sector of the travelling public through our new preferred partnership relationship with STA Travel. Customers will have access to an extensive selection of dynamic fares across Flybe’s network that includes routes offered by our two franchise partners, Loganair and Stobart Air.
“Our regional sales team is looking forward to supporting this partnership by working closely with STAs Travel’s own extensive retail network.
“In this exciting fast-moving sector, and with a passenger commitment of being ‘the fastest way from A to Flybe’, we greatly look forward to working with our new partners at STA Travel and to becoming the preferred regional airline of choice for millions of additional young travellers.”
Tim Fryer, STA Travel’s UK Product and Marketing Director, added: “We are delighted to be working closely with Flybe. The new partnership will give our travel-savvy customers even more choice when it comes to planning their perfect itinerary to start their adventure.”