Flybe, Europe’s largest regional airline and the UK’s Number One Domestic carrier together with LaSer UK, a leading provider of consumer finance and loyalty services, have scooped the prestigious Card & Payments Best CRM (Customer Relationship Management) Programme Award 2012 for their successful Double Points Campaign with Flybe’s innovative Spend & Fly credit card.
The award-winning scheme triumphed over contenders such as Santander, American Express and Barclaycard. The April 2011 campaign offered customers added value when they used their Flybe credit card, receiving two Rewards4all flights instead of the usual one for every £250 spent. This resulted in achieving increased customer loyalty and delivered to the business an incremental spend seven times higher than the target forecast.
Simon Lilley, Flybe’s Director of Marketing, said: “It is a huge privilege to receive such a prestigious industry accolade, especially when being up against such world renowned brands as Santander and American Express. One of the key reasons for launching this campaign was to retain and increase the strong brand loyalty amongst our customers. This award is due recognition for LaSer UK’s creative campaign and is also a reflection on the success of the Flybe card that we launched in 2008.”
Lisa Simcox, Marketing Director at LaSer UK comments: “This is fantastic recognition for everybody and, again, LaSer UK’s strength in terms of combining customer insight and creative marketing has been recognised as we beat off competition from some major organisations.”
Adds Mr Lilley: “Flybe is continually looking at ways in which to grow the Flybe brand, offering our passengers added value that also directly responds to our customer needs. This award- winning campaign did exactly that by adding value to our Spend & Fly credit card and increasing awareness for our generous Rewards4All Loyalty programme.”