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Sausages Sizzle With Flybe

06 November 2013

Leading regional airline celebrates new route from Birmingham to Knock with award winners’ ‘sausage swap’!

Flybe, Europe’s largest independent regional airline, sent sausages soaring to the sky today to mark the start of its new four times a week service between Birmingham and Ireland West Airport Knock that, in a ‘sizzling sausage swap’, is also celebrating British Sausage Week!

Travellers at Birmingham Airport witnessed Gina Lashford from local Birmingham butcher A W Lashford, carry its speciality white sausage on board Flybe’s flight to Knock where, together with Flybe Regional Sales Manager Paul Willoughby, she was met by Sean Kelly of Kelly’s Butchers and three yards of his speciality Greenway sausage and a giant black pudding in the shape of a pint of Irish stout.

Both award winning butchers then travelled back to Birmingham on the return flight where they and their meaty morsels headed to the Old Joint Stock in Birmingham city centre to be welcomed by celebrity chef and British Sausage Week’s celebrity ambassador, Simon Rimmer, who was there to judge the British Banger Award for the West Midlands region.

Niall Duffy, Flybe’s Director of PR and Communications, commented: “We thought a sausage swap which showcases the culinary excellence of both destinations was a particularly fantastic way to mark the start of our new Birmingham to Knock service that is already proving popular with both business and leisure travellers to the West of Ireland.”

Ireland West Airport Knock’s MD Joe Gilmore added: “We are delighted to welcome Gina to the West of Ireland to mark the commencement of the new Birmingham service.  We wish Flybe every success with the new route and look forward to working with the Flybe team in the coming months in promoting the new service in both the UK and Ireland.”

Flybe’s new route operates on Monday, Wednesday, Friday and Sunday with one way fares from £39.99 / €45 including taxes and airport charges.