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Flybe To Play Pivotal Role In City's Winter Wonderland

5 November 2013

Leading regional airline helps highlight winter magic following announcement of four brand new ski routes from Cardiff Airport.

A major main sponsorship deal announced today will see Flybe, Europe’s largest independent regional airline, playing a pivotal role this Christmas in Cardiff’s new-look Winter Wonderland attraction and follows the recent announcement that it will operate four brand new ski routes from Cardiff Airport from December 21st namely to Chambery, Geneva, Grenoble and Lyon.

The airline, in partnership with Cardiff Airport, will have a high profile at the open air ice rink operated by Welsh events specialists Sayers Amusements and run by Olympic Gold Medallist and Dancing on Ice judge Robin Cousins.

Simon Lilley, Flybe’s Director of Marketing, said: “We are delighted to be the main sponsor of this year’s Winter Wonderland. It reflects Flybe’s commitment to Cardiff as well as our philosophy of supporting the local communities in which we operate.  Cardiff’s Winter Wonderland provides the perfect venue to profile our new direct winter ski routes from Wales. They offer travel from people’s doorsteps by their local airline from their local airport, saving valuable time, money and the hassle of having to trek out of the country and endure long hours of winter travel before they even start their holiday.”

Chief Executive of Cardiff Airport, Jon Horne added: “We are extremely pleased to be partnering with Flybe on the sponsorship of such an integral element of the Christmas celebrations within South Wales.  The Winter Wonderland is an iconic event and hugely popular, we hope the new look attraction along with the support from Flybe and the airport will ensure that this is the best winter yet.

“Ultimately the event will help to increase awareness of the new Flybe routes this winter and I want to encourage people to choose Cardiff when booking a ski getaway.”

Concludes Mr Lilley: “The start of our four new ski routes and the city’s magical Winter Wonderland attraction complement each other perfectly. We are proud to have the opportunity to highlight our routes in this special way and together with our partners, Cardiff Airport, we look forward to welcoming many new passengers on board this winter and making these new routes a success.”

Flybe operates a total of eight flights from Cardiff Airport with a choice of up to 91 flights a week namely to Belfast City, Paris Charles de Gaulle, Edinburgh and Glasgow,  and its four new ski routes to Chambery, Geneva, Grenoble and Lyon. One way fares are from £34.99 including taxes and charges available for booking at www.flybe.com or through local travel agents.

Flybe’s Winter Wonderland will be open between November 14th 2013 and January 5th 2014.