01 September 2012
Andrew Strong, Flybe UK MD explains: “We have listened to what our customers and the wider market are telling the industry. ‘Making flying better’ is Flybe’s response and is a long term commitment and fundamental review of our product and brand positioning in the market.”
Flybe’s ‘Making flying better’ philosophy has three key objectives:
A number of recent initiatives by Flybe that are very much part of the ‘Making flying better’ concept, are already proving a success with passengers, particularly the arrival of the new Embraer 175 jet aircraft that are now flying across the network; and the launch of Flybe’s innovative Manchester hub that offers extra regional connections for the UK traveller.
At the heart of ‘Making flying better’ is a fair, open and transparent approach to sales and service policies. Included amongst many of the new product initiatives to be rolled out during 2012 are the following that have been introduced today
Hot on the heels of this initial launch will see Flybe offering its customers smart phone enabled platforms and Apps that will allow booking and check in for travellers on the move.
The airline then plans for a Flybe first with summer trials of inflight TV programming and entertainment available free of charge for its passengers through onboard wi-fi. Additional product and service enhancements are due to follow throughout the year.
In further commenting on Flybe’s new philosophy, Mr Strong adds: “In better serving our passengers and making the flying experience better for them, I want Flybe to be seen as fair and our pricing to be transparent. We have listened to what our passengers have told us about the entire process of travel – the things they enjoy and the things they would like changed, from booking through to check-in and then to the flight itself. We know from our customers that they rank the Flybe experience highly but also that their expectations have, quite understandably, changed over the years. By introducing service improvements like our New Economy product, the removal of debit card charges and the utilisation of more technology throughout the journey, we hope our passengers will appreciate that Flybe is raising its game once again.
“Making flying better’ is more than a slogan. It is a promise to our passengers that we will make flying better, more straightforward and fair and, as always, with a quality service-led approach.“