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May 17th 2011

Flybe delivers hard-hitting support for young tennis stars with return of Summer Mini Masters

Leading regional airline continues sponsorship of successful tennis programme that has proved ‘unprecedented success’ in placing Cornwall and Devon firmly on national junior tennis map.

“The Flybe Mini Masters series has created an opportunity for all levels of players from those who have just picked up a racquet to others who have the very realistic potential of becoming the next Andy Murray!”…..(Devon & Cornwall LTA)

Record numbers of young talented tennis players under the age of 10 at every level of ability from Devon and Cornwall have been inspired to succeed at regional and national levels since the Flybe Mini Masters series was launched three years ago, report organisers of the programme sponsored by the UK’s Number One Domestic airline in conjunction with the Cornwall and Devon Lawn Tennis County Associations.

The Flybe Mini Masters series has quickly exceeded expectations in developing a vibrantly active Mini Masters circuit, resulting most notably in the two counties seeing their highest ever representation of players succeeding in Regional Talent ID assessments with a massive 500% increase since the programme was launched! This has positioned a record number of the most talented players onto the national and regional junior tennis scene for the very first time. 

For those with realistic ambitions of moving on to the national tennis scene, the introduction of Team Flybe at the start of this year’s Summer 2011 Flybe Mini Masters, will give the most talented boys and girls from each of the U10 groups comprising the series the unique opportunity of experiencing what a pro-tennis lifestyle is really like.  Selected youngsters at the top of their game will be given a unique insight into the ‘pro-tennis’ lifestyle. They will undertake travel and fly to play at High Performance Centres across the country, competing in tournament matchplay accompanied by leading coaches including tennis luminary and Flybe Tennis Ambassador, Luce Ahl (England’s former Number 1 Women’s player).

The Flybe Mini Masters competition is open to all young tennis players up to the age of 10 years old regardless of whether or not they are existing tennis club members.  Qualifying matches are being played at 15 tennis centres throughout Devon and Cornwall. 

The Finals will be held in August where the top eight players from each county and age group (8U; 9U and 10U) will battle it out on the courts to win the prize of flights for a family of four to any Flybe destination with winners and runners-up winning a Tennis Masterclass with Lucie Ahl

Flybe’s Director of Marketing, Simon Lilley says: “The enthusiasm with which the Flybe Mini Series has been received is overwhelming and we are proud to be working with the local tennis associations to develop a robust junior tennis circuit in Devon and Cornwall. The Mini Masters series has already given many young sportspeople from throughout Devon and Cornwall the opportunity to experience competitive tennis. We look forward to following the success of this year’s players as they progress through the competition.”

Flybe Tennis Ambassador, Lucie Ahl, who has supported the tournament since its 2009 Winter launch adds:  “Once again I'm delighted to be involved with the Flybe Mini Masters series, It's fantastic that Flybe is continuing to sponsor these events. It is giving so many more players the opportunity to not only play and compete here in Devon and Cornwall but also have the added challenge of trying to qualify for the Masters Finals. It's helped to get more kids playing tennis and I definitely have noticed a big improvement in the standard of the players coming through.”
Georgina Loosemore, Devon & Cornwall LTA comments: “I would like to thank Flybe for their continued support of Mini Masters tennis across Devon and Cornwall.  The Flybe series creates an opportunity for all levels of players from those who have just picked up a racquet to others who have the very realistic potential of becoming the next Andy Murray!  Overall, tennis in the region has grown considerably over the last few years and it is fantastic to see so many children of all standards participating and enjoying the sport.”
Players to look out for this season include Louis Davey, Will Morrish, Laura Mo and Matthew Rutter from the Reds; Taylor Ingham-Hill and Emily Syms from the Oranges and Jake Upsher from the Greens

More information and entry details on the Flybe Mini Masters Summer 2011 series available at www.flybeminimasters.co.uk