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29th September 2009

Win free Executive Lounge pass in Face to Face competition

Leading regional airline giving 40 free Flybe lounge passes for winning ‘Face to Face’ business stories

Flybe, Europe’s largest regional airline and the UK’s number one domestic carrier, is giving business travellers the chance to win one of 40 Flybe Premiercards – giving free access to Flybe’s Executive Lounges for a whole year - simply for sharing their good, bad and ‘ugly’ business experiences that support the fact that doing ‘Business is Better to Face’.

The online competition supports the airline’s new ‘Business is Better Face to Face’ campaign with winners being chosen from the best entries received that chronicle face to face meetings such as those that have proved beneficial; humorous anecdotes where attempts to do business by phone have failed; technical problems with video conferencing or conference calls - anything goes as Flybe highlights how face-to-face really is really best for making that special business connection or clinching a valuable contract.

The top 20 success stories and the top 20 disasters submitted before October 2nd on www.flybe.com.

Flybe’s new hard-hitting advertising campaign targets business travellers and aims to communicate the importance and power of face to face meetings for more effective business. It is also designed to stress the importance of personal contact, with the claim that conference calls simply aren’t effective in winning business.

Simon Lilley, Flybe’s Director of Marketing explains: “We want to help our customers fly in the face of tight budgets and reap the benefits of building strong business relationships – that’s why we want to hear about people’s funniest or most disastrous conference call or video conferencing experiences and most successful face to face meetings in return for the opportunity to travel in style with access to Flybe’s business lounges.

“Research has shown that prospects are more than twice as likely to become new customers through face to face meetings* and it’s not surprising after hearing so many tales of communication calamities. Indeed, faulty audio visual equipment, misinterpreted comment or often absentee colleagues can make for a virtual disaster in business!

“We believe we have reached the point now where Financial Directors are relaxing strict business travel restrictions, recognising the value of the face-to-face relationship. Organisations are now approving the movement of key managers to ensure business growth whilst remaining prescriptive over available travel budgets.”