With over 5.5 million passengers carried p.a. and 85% of passenger’s bookings made online at www.flybe.com, Flybe can offer advertisers a range of unique opportunities to reach a highly targeted and captive audience, either via its website, within its departure lounges or in-flight.
For more information about the range of advertising solutions available and how Flybe can help you meet your ambient and online strategic objectives, please contact our partners, as outlined below.
InviseoMedia onboard tray-table advertising
InviseoMedia has created a new, breakthrough, in-flight medium which delivers a guaranteed minimum dwell time of at least 40 minutes to an upscale audience. It comprises a two-dimensional advertising panel set into the back of each tray table and is visible to every passenger when the table is stowed away. InviseoMedia's USP is its dwell time, which given aviation regulations amounts to at least 40 minutes of guaranteed exposure on any short-haul flight. For those passengers not using their tray tables, the dwell time will be considerably longer. Brands can choose to either have a single creative execution or use multiple copies to create an engaging and unique story. Recent independent research has confirmed that this extended exposure benefits the brand and message with advertisers achieving as much as 34% spontaneous awareness. Recent advertisers with InviseoMedia have included Microsoft, Nokia and Sony Ericsson.
For more information contact:
Dominic Stead
Email: enquiries@inviseomedia.com or d.stead@inviseomedia.com
Telephone: +44 (0) 207 520 2011 or +44 (0) 207 520 2015
Find out more at www.inviseomedia.com
Online advertising in ‘Flybe’s City Guides’
Reach Flybe customers as they research destination information around the flybe.com website. Flybe’s City Guides are accessible via two high profile buttons on the main flybe.com home page, and via both the airline’s online route map and regular e-newsletter.
The City Guides are updated on a regular basis and are designed to offer both business and leisure travellers all the information they need to make their business or leisure trip as productive as possible. The City Guides showcase the best that each destination has to offer, from major forthcoming events, current weather, accommodation, eating out, activities, key places to visit, business and property to the latest hot news and competitions - all easily accessible from the navigation list top left of each City Guide. There are now also free printable versions, with the perfect amount of information for a short break. To view simply click on the following link Flybe’s City Guides
You can promote your business with a rotating skyscraper, button advert, dedicated full page profile or simply an editorial listing - all with live links direct to your website.
For more information contact:
Janice Bean, BMI Publications
Associate Publisher – Advertising, Flybe.com City Guides website
Email: janice.bean@bmipublications.com
Telephone: +44 (0) 20 8441 8298
Opening Hours: 09:00 to 18.00 Monday to Friday
Advertising in Flybe's inflight magazine 'Flybe Uncovered'
Flybe Uncovered offers a lively mix of news and features in a glossy 180 page package that taps into the airlines strength as both a business and leisure carrier and offers everything you would expect of an in flight magazine including destination guides, news, onboard shopping, celebrity features, property and real life stories.
Flybe Uncovered is published bi-monthly.
Advertising in Flybe Uncovered gives you a direct route into the hands of our passengers and is the perfect way to target individuals with proven spending power.
For more information contact:
Nathan Berman, Advertising Sales Executive
Email: nathan.berman@brooklandsgroup.com
Telephone: +44 (0) 1737 786805
Opening hours: 09:00 to 17:30 Monday to Friday