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Flybe is at the forefront of the European low cost aviation industry and a market leader in introducing innovative customer focused product enhancements. Below is a summary of just some of these innovations.

• August 2007 – Flybe launches the UK’s first low cost frequent flyer programme, Rewards4all, the first low cost FFP in the UK to reward all passengers for every flight they take
  
• June 2007 – Flybe launches the world’s first eco-labelling scheme
  
• March 2007 – Flybe acquires BA Connect to become Europe’s largest regional airline
  
• October 2006 - Flybe introduces flight changes online functionality
  
• March 2006 - Flybe becomes the first low cost airline to offer on-line check-in to passengers carrying hand and hold baggage
  
• February 2006 - Flybe first to offer customers protection against airline failure with Scheduled Airline Failure Insurance
  
• January 2006 - Flybe enhances its premium business offering, Economy Plus
  
• December 2005 - Flybe launches its Fair Deal on Baggage
  
• September 2005 - 1st airline to offer celebrity endorsed snacks and sandwiches onboard
  
• March 2005 - Flybe introduces pre-assigned seating facility allowing passengers to pre-book their seats